Campus placement:
A campus placement program is officially organised by the college/campus authorities, in a bid to get their students an opportunity to work in their chosen industries ahead of their formal graduation. In this programme, industries visit the colleges to select students depending on their ability to work, capability, focus and aim. Campus Placements offer a student a wonderful opportunity to get placed during the course of his academic pursuits, and provide him the comforts of a safe and secure future. Keeping in mind the importance of the campus placement programs, it is vital for a student to prepare adequately for these programs and make sure that they put their best foot forward.
Objectives of campus placements:
The major objective of campus placement is to identify the talented and qualified professionals before they complete their education. It provide employment opportunities to students who are pursuing or in the final stage of completing the course.
Features of the campus placements:
•The drive initiates to recruit the fresher’s.
•Direct recruitment team involving and issuing offer letters
•Competitive atmosphere created among talented
•Offers training on prescribed domain.
•JP (Job Profile) & JD (Job Description) are clearly made understood during the company talk through Presentation.
Types of campus placement programs:
There are two types of campus placement. They are on-campus and off-campus
- On-Campus Placement Drives:
In On-Campus placement drives, companies visit colleges to select final year students and selection depends upon a student’s ability to work-hard, his technical capabilities and his focus.
- Off-Campus / Pool Campus Placement Drives:
In Off Campus placement drives, recruitment is conducted at a common place that may be a particular college or a public place where students from different colleges assemble and take part in the various stages of the campus placement drive. A number of these drives are advertised as ‘Job Fairs’.
- Project Placement:
Companies recruit students to do their academic project in the interiors industrial environment.
- Student Internship Placement:
Companies recruit the students as interns. Internship will be during their student is out.
The criteria adopted for selection:
The criteria adopted for selection by most companies are variable in nature and selection process is as follows:
- Pre – Placement Talk: There is a pre-placement talk with the students provided by the specific company. It is mainly in the form of presentation. The presentation includes the company profile, selection procedure, organizational achievements, company’s vision and mission. It also includes the growth of the candidate within the company and other benefits, if selected.
- Educational Qualification: A number of companies place importance on the academic performance of the candidate, and place requirements for minimum marks.
- Written Test: This is generally an aptitude test which has questions on Mathematics, English & Reasoning. Some companies also have technical questions in the test. Many companies also started taking coding and written ability test.
- Group Discussion (Optional): Some companies also conduct GD as an elimination round or in addition to interview. In this section, a general topic is placed for a formal discussion. The main objective of this round is to check the communication skills, listening ability, etiquette of a candidate, leadership qualities, convincing power, and knowledge of a candidate.
- Technical Interview: This round will check the technical skills of the selected candidate. It can be either an individual round or a combined with the HR interview.
- HR Interview: Formal interview is considered as the final round of the selection procedure. The interview reflects the overall personality of the candidate. The more updated knowledge of the candidate more will be the chances of selection.
- Post – Placement Talk: After the selection of the candidate, the offer letter will be given. The company executive tells about the guidelines related to joining process and about the company’s policies.
Why is campus placement necessary?
- Inner and Outer Branding: Employer branding is carried out by companies in the form of pre-placement talk which is a very effective medium of presenting and attracting the right pool of prospective employees. Candidates can brand themselves by getting placed through campus recruitment, it always carries credibility to candidate profile and this will help developing on self-branding.
- Research and Industry internship prospect: Campus is a place where students get exposed to the peer group as well as the corporate. Industry internship is the most unique opportunity that students get to experience for a lifetime. It serves as a prelude to the placement season. it’s about utilizing the experience of working with co-workers from multiple backgrounds, it also gives you a picture of corporate world, communicating with various functions & understanding of job functions with various growth aspects in the specific function. Research helps students to decipher their immediate next plan of action. Research is most important tool for a student to become a primary source of knowledge and information.
- Empanelment Mechanism: Corporate looking for Generation Y are investing in strong and ingenious campus program by mapping the domestic educational institute on a list of criteria to participate in campus hiring plan.
- Understanding the change and challenges: There is a massive change in the demand pattern in the industry & institutes, which has resulted in paradigm shift in recruitment industry, as well as the selection guidelines at institutes. In current scenario there is no concept of “Dream Job”. Working at MNC or going abroad for project are no more a big deal, what matters is your job profile, job responsibility and in area you want to master yourself.
Advantages of campus placements:
- The companies will be benefited from getting wide choice of candidates to select for different job posts. Companies can select the right and talented candidate from a vast pool of young applicants within a limited time.
- An organization through effective campus recruitment finds an opportunity to establish a link with the next batch of students. This in turn paves way to serve the future and long term recruitment needs of the company.
- Campus recruitment helps in increased selection ratio. More number of quality candidates can be selected through this recruitment process.
- The other big advantage of campus recruitment is the loyalty factor. The young graduates have high regards for their first company as they are emotionally attached to it.
Disadvantages of campus placements:
The biggest disadvantage comes in the form of training expenditure required for these untrained individuals. If you go to far-off areas, the traveling and boarding expenses also pile up. Campus recruitment is also not a solution for short term and urgent staffing requirements.